Released on: October 19, 2008, 9:27 pm

Press Release Author: Nirmala D'souza/OAK Consulting

Industry: Telecommunications

Press Release Summary: With its new slogan - Simply Speak!, the company plans to
communicate its real value proposition of offering the most user friendly
interactive voice response solutions to its customers.

Press Release Body: Dubai, United Arab Emirates, October 20, 2008: Emerging
Technologies, the UAE's first software application developer of Arabic (also
available in English and Hindi) voice recognition solutions, today unveiled its new
corporate identity - the first significant transformation of its brand since its
incorporation in 2001. With its new slogan - Simply Speak!, the company plans to
communicate its real value proposition of offering the most user friendly
interactive voice response solutions to its customers. The company also introduced
its brands such as Hello Banking, Hello Brokers, Hello Government, Hello Directory,
Hello Telco, Hello Travel, and Hello Operator at GITEX Technology Week 2008.

Emerging Technologies' new logo symbolises the company's energy and dynamism. The
new corporate identity embodies Emerging Technologies' commitment to its customers
by understanding their requirements and offering the most customer friendly
interface for communicating with speech-enabled business applications. Emerging
Technologies' solutions are designed to help companies serve their customers better
by saving time and money thereby serving more customers in the process. With its new
corporate identity, Emerging Technologies will be able to communicate its real value
proposition, by demonstrating what it can do for businesses in the regional market.

"In the last seven years, Emerging Technologies has invested a lot in very niche
markets by offering special technologies, solutions and applications. Not many
people know that we are the company behind the innovative voice recognition
solutions implemented by top organisations such as Dubai International Airport,
Saudi Telecom, Dubai Financial markets to name a few in this region," explained Mr.
Sassine Mazraani, CEO of Emerging Technologies. "Hence, we felt the need to
communicate this message by rebranding."

"Our new brand identity symbolises the benefits we bring to our customers. With our
new corporate identity, we want to send a clear message that Emerging Technologies
is the provider of world-class speech recognition solutions that will help simplify
the companies' communication with their customers. We want our brand to become one
of the most recognised in the Middle East region where our customers and partners
will be able to associate it with innovation, quality and above all great customer
service," added Mr. Sassine Mazraani, CEO of Emerging Technologies.

Emerging Technologies develops and deploys fully automated voice recognition
applications to meet specific business requirements. With its voice-enabled
solutions, people can use their natural voice, language, dialect and accent to make
telephone enquiries anytime and from anywhere. Thanks to the system's advanced
human-like interaction, callers often do not realise that they're actually
conversing with a computer system and not a live agent. For companies that already
have an IVR system in place, Emerging Technologies can really add value by
installing its application to the IVR system and simplify the whole calling
experience for the customer. The USP (Unique Selling Point) of Emerging
Technologies' solutions - it takes the technology and replaces it with a natural
human voice.

"When customers call a company's central number, instead of getting the information
they are seeking instantly, they have to wait for one or two minutes, till the
system reads out all the options," commented Mr. Zeidoun Chamaa, Head of Marketing
at Emerging Technologies. "Wouldn't it be better, if the caller was able to tell the
system where he/she wants to go? With our technology, callers feel like they are
talking to a real person who knows exactly what they are looking for. From the
callers' point of view they got exactly what they were looking for in less than 30
seconds."

"We were already known for our state-of-the-art voice recognition technology in this
market. With the rebranding, we want to now communicate our real value proposition
of offering the most user friendly interactive voice response solutions where
customers have to Simply Speak their requests to the system." Mr. Zeidoun Chamaa,
Head of Marketing at Emerging Technologies, concluded.

In addition to launching its new corporate identity, Emerging Technologies is also
showcasing its wide range of solutions including Hello Banking, Hello Brokers, Hello
Government, Hello Directory, Hello Telco, Hello Travel, and Hello Operator at its
stand C7 - 20 in Hall 7 at GITEX Technology Week 2008. The company is also
exhibiting its products for the Healthcare industry such as PowerScribe, Dragon
Naturally Speaking 9 Medical, Enterprise Express, Straight Talk NE, Walkabout Voice
Exchange, and ScanSoft Imaging Solutions to name a few at the mega ICT event.

-Ends-

About Emerging Technologies:
Emerging Technologies is the first United Arab Emirates software application
developer of Arabic (also available in English and Hindi) voice recognition
solutions. Using its innovative Simply Speak! user-friendly interface, the company
develops and deploys fully automated voice recognition applications to meet specific
business wants and needs.
With Emerging Technologies' voice-enabled solutions, people can use their natural
voice, language, dialect and accent to make telephone enquiries at anytime from
anywhere. Thanks to the system's advanced human-like interaction, callers will often
not realise that they're actually conversing with a computer system and not a live
agent.
Emerging Technologies' state-of-the-art applications bring an end to the frustration
customers usually experience with the traditional touch-tone menu systems. Their
voice applications allow callers to check their bank account balance, transfer
funds, book a flight, make reservations, get stock quotes, trade, find business
information, send and receive emails, access voice portals and much more, using only
a telephone at anytime from anywhere.
Emerging Technologies has built its reputation through delivering successful Arabic
(also available in English and Hindi) voice portals that automate informational and
transactional calls and offer enhanced security using state-of-the-art voice
biometric technology. Today, many businesses in the region depend on their voice
recognition solutions to give them the competitive edge they desire.
For further information, please visit the company's website at www.em-t.com





Web Site: http://www.em-t.com

Contact Details: Media Contact:
Nirmala D'souza
PR Consultant
OAK Consulting FZC
Phone: +971507343480
E-mail: nimi@oakconsulting.biz